Английский Этимологический словарь - shock (1)

- "sudden blow," 1565, from M.Fr. choc "violent attack," from O.Fr. choquer "strike against," probably from Frankish (cf. M.Du. schokken "to push, jolt"). Medical sense is from 1804. The verb "to give (something) an electric shock" is from 1706; sense of "offend, displease" is first recorded 1694. Shocking pink introduced 1938 by It.-born fashion designer Elsa Schiaparelli.